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Orders placed before 12 are shipped today*

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Orders placed before 12 are shipped today*

HERO-VIDEO-V6

UNDONE SOPHISTICATED,
DAB-N'-GO COSMETICS
FOR A NEW HEALTHY GLOW

#rebelprestige

YOU'VE GOT THIS!

Still wanna nail that perfect foundation base? Highligter never rocked your boat - yet? Or just up for some inspo & fun?  - we've got you. Check out the SWAE discover posts here.

#makeupguides #trendwatch #fun 

SHOP HERE!

Foundations, concealers, bronzers, lipglosses, highlighters, blushes - all your besties in one place.

STYLE FEED

POPULAR RIGHT NOW

BLUSH HIGHLIGHTER COMBO
BLUSH HIGHLIGHTER COMBO

Ultra enabling combo for full confident blush + highlighter looks and free-style effects.

If you want an effortless look, it comes from effortless technique. If your makup products steal an hour of your time in front of the mirror, you’re probably not going to feel or look effortless.

That though, is somthíng we at SWAE feel has to change, because blush and highlighter will most likely look stunning on you. Our cream Highlighter+Blush combos were designed with our obvious understanding of the scandinavian ‘less is more’ intepretation of what stylish glam looks like. It doesn’t prance - it is self-assure, it radiates smart femininity and it is put on in a matter of minutes.

With our ultra enabling combo, no matter your skill level, you’ll will be going from full confident blush + highlighter looks, to free-style effects with af few dabs of your fingers.

It will be sure to put a sparkle both on those days when you just need to show up, and on those evenings when you and your girlfriend pulls up at floor ready to show off.

€38.00*
NUDE SKIN TINT
NUDE SKIN TINT
Skin balancing tinted moisturizer, distributing naturally looking coverage onto your skin for an effortless me-but-better base. There is nothing more important than a really good liquid foundation in makeup. It’s like a lucky charm that boosts confidence that you can slay anything, and ensures makeup you layer on top of perform its best. We feel like you do - foundation should be barely noticeable but do the job. With its ultra clean, hydrating and airy light formula, the SWAE skin tint gives you medium coverage like you never experienced. Based on strong principles from skin care, The SWAE skin tint almost melts away when applied, but adapts like magic to your skin tone and effectively evens it out, leaving you with a stunning natural long-lasting radiance. With the skin tint being SWAE’s absolute trail blazer in our scandi ‘skin-first’ makeup revolution, this formula will will help your skin feel healthier and bouncier with everyday use, and set your skin up to be a well protected perfect glowy base to conquer the day.

€34.00*
BRONZER
BRONZER

Sunshine in a sweep, adding natural tanned definition to any base.

In our northern hemisphere, a good bronzer is a life-saver that gives us that slightly sun kissed glow.

The SWAE Bronzer has been developed to match the Scandinavian understated-chic aesthetic, and adaptively enhance your skins natural warmth. It has a layerable powder formula with a light, satin finish and blends like a dream.

Long wearing with just the right payoff, for both everyday touch ups, as welll as for more advanced sculpting when you want to unleash that main character energy.

€30.00*
LIPGLOSS
LIPGLOSS

Effortless luxe gloss perfection, with just enough slip to feel barely there. Nurturing formula for healthy hydrated celebrity cache lips.

There’s nothing quite like a lipgloss in makeup, that you can fall in love with. It is personal, fun loving and has usually been a trusty companion on your most mischievous adventures since your earliest makeup days.

With almost every woman being a lipgloss expert, we had to aim for the stars when developing our own. The SWAE lipglosses offer a magnificent sheer veil of colored illumination. With a perfect slip, a wonderful barely-there feel and absolutely zero stickiness, we believe we have created a lipgloss you’ll have happily living in your hand-bag rent free.

€20.00*
CONCEALER
CONCEALER

We know you know. That beautiful skin requires a good nights sleep, a healthy diet and a careful skin care routine.

Ok all good - and then life happens. A few days of UV light, stress and working in the cascades of blue light from your laptop screen and poof - the sun spots, redness and panda eyes kick in like there’s no tomorrow.

No need to worry though - the SWAE concealer will cover any unwanted shadows on your face for a more awake look, resurface spots and neutralize redness, to boost your confidence in minutes. Being the first cousin of ´SWAE’s ‘skin-first’ product: “Nude Skin Tint”, you’ll have nurturing hydration and stunning blending with your surrounding skin to go with that. A true must-have. Throw this in your bag to have zero downtime bringing your A-game.

€20.00*
FLOW-MOXYFLOW-V2

05 our philosophy

makeup in harmony with your skin

Ask any dermatologist about makeup, and they’ll likely recommend sticking to a selection of hero products and keeping your routine simple. The ingredients in your makeup should boost your skins natural balance and protect it - never weigh it down.

SWAE is everything you love about makeup, improved on important principles of skin care. The ingredients are ultra clean and moisturizing, and the makeup is long wearing because it doesn’t simply nest on top your skin, but dynamically works with it.

The result is that natural ‘me- but-better’ glow, which has become a signature of SWAE. Products like our dewy skin tints and concealers, luxury oozing lipglosses and flexible cream highligter+blush combos, makes SWAE what many refeers to as the best makeup they have ever used.