UNDONE SOPHISTICATED,
DAB-N'-GO COSMETICS
FOR A NEW HEALTHY GLOW
YOU'VE GOT THIS!
Still wanna nail that perfect foundation base? Highligter never rocked your boat - yet? Or just up for some inspo & fun? - we've got you. Check out the SWAE discover posts here.
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Foundations, concealers, bronzers, lipglosses, highlighters, blushes - all your besties in one place.
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05 our philosophy
makeup in harmony with your skin
Ask any dermatologist about makeup, and they’ll likely recommend sticking to a selection of hero products and keeping your routine simple. The ingredients in your makeup should boost your skins natural balance and protect it - never weigh it down.
SWAE is everything you love about makeup, improved on important principles of skin care. The ingredients are ultra clean and moisturizing, and the makeup is long wearing because it doesn’t simply nest on top your skin, but dynamically works with it.
The result is that natural ‘me- but-better’ glow, which has become a signature of SWAE. Products like our dewy skin tints and concealers, luxury oozing lipglosses and flexible cream highligter+blush combos, makes SWAE what many refeers to as the best makeup they have ever used.