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SWAE: Your new go-to makeup for sensitive skin

SWAE is a quiet revolution in makeup that is also suitable for you with allergies, acne, rosacea, periodontal dermatitis, atopic eczema or other types of sensitive skin.

 

LAnd that without compromising on how well the products work. The SWAE makeup does not apply as a drying layer, but almost melts on the skin and tones it beautifully in a new way that maintains your skin's natural glow and ability to breathe.

I tend to react with allergic redness. Can I use SWAE?

Yes, it is very likely. For me, SWAE was some of the first makeup I could use myself without having an allergic reaction. SWAE is perfume-free and uses a new generation of pure ingredients that are more anti-allergenic than you are used to. It makes a huge difference for me and many of our customers with allergies.

I have break outs in periods. Can I cover with SWAE?

I do that myself and experience how my eczema comes and goes without it getting worse. Simply because the skin can breathe through the SWAE makeup. When you have a bad breakout, your skin needs rest. And then all makeup is no go. But the rest of the time, SWAE is some of the most gentle makeup you can get even when you have a life to live.

Do a soft start

Having said all this, sensitive skin can be a fickle challenge. Despite our best efforts, there may be some ingredient that you react to. Therefore - start with a few products, test them on a small area and see how your skin reacts. It's the surest way to find out what works for you.

Author

Author
FOUNDER / CEO

Emilie Delance

Emilie Delance is SWAE's founder and CEO, with a background in Scandinavian fashion and beauty. Her own sensitive skin drove her to delve into the science behind beauty products. In her research, she experienced how there was a deep understanding of skin care within K-beauty. This led her to South Korea and collaboration with some of the world's most talented skin and cosmetics specialists, and after 4 years, SWAE Cosmetics was created. Today, SWAE is known for makeup that feels like skin care with a beautiful natural glow.