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Ultra enabling combo for full confident blush + highlighter looks and free-style effects.

If you want an effortless look, it comes from effortless technique. If your makup products steal an hour of your time in front of the mirror, you’re probably not going to feel or look effortless.

That though, is somthíng we at SWAE feel has to change, because blush and highlighter will most likely look stunning on you. Our cream Highlighter+Blush combos were designed with our obvious understanding of the scandinavian ‘less is more’ intepretation of what stylish glam looks like. It doesn’t prance - it is self-assure, it radiates smart femininity and it is put on in a matter of minutes.

With our ultra enabling combo, no matter your skill level, you’ll will be going from full confident blush + highlighter looks, to free-style effects with af few dabs of your fingers.

It will be sure to put a sparkle both on those days when you just need to show up, and on those evenings when you and your girlfriend pulls up at floor ready to show off.

We know you know. That beautiful skin requires a good nights sleep, a healthy diet and a careful skin care routine.

Ok all good - and then life happens. A few days of UV light, stress and working in the cascades of blue light from your laptop screen and poof - the sun spots, redness and panda eyes kick in like there’s no tomorrow.

No need to worry though - the SWAE concealer will cover any unwanted shadows on your face for a more awake look, resurface spots and neutralize redness, to boost your confidence in minutes. Being the first cousin of ´SWAE’s ‘skin-first’ product: “Nude Skin Tint”, you’ll have nurturing hydration and stunning blending with your surrounding skin to go with that. A true must-have. Throw this in your bag to have zero downtime bringing your A-game.

Skin balancing tinted moisturizer, distributing naturally looking coverage onto your skin for an effortless me-but-better base. There is nothing more important than a really good liquid foundation in makeup. It’s like a lucky charm that boosts confidence that you can slay anything, and ensures makeup you layer on top of perform its best. We feel like you do - foundation should be barely noticeable but do the job. With its ultra clean, hydrating and airy light formula, the SWAE skin tint gives you medium coverage like you never experienced. Based on strong principles from skin care, The SWAE skin tint almost melts away when applied, but adapts like magic to your skin tone and effectively evens it out, leaving you with a stunning natural long-lasting radiance. With the skin tint being SWAE’s absolute trail blazer in our scandi ‘skin-first’ makeup revolution, this formula will will help your skin feel healthier and bouncier with everyday use, and set your skin up to be a well protected perfect glowy base to conquer the day.

Adaptive pigmented brow intensifier.

The SWAE brow shade is an ultra luxe multi-use cream that gently sculpts and darkens the contours of your brows with a natural finish.

Using a brush you can add extra definition for a stunning feathered brow or anything from a subtle to dramatic arch, with just the right scandi-chic allure.

The deepening ash color is clean neutral and not too dark, without any unwanted color cast, offering your brilliant control for you to define and blend.

Sunshine in a sweep, adding natural tanned definition to any base.

In our northern hemisphere, a good bronzer is a life-saver that gives us that slightly sun kissed glow, when the sunny days are few and far in between.

The SWAE Bronzer has been developed to match the Scandinavian understated-chic aesthetic, and adaptively enhance your skins natural warmth. It has a layerable powder formula with a light, satin finish and blends like a dream.

Long wearing with just the right payoff, for both everyday touch ups, as welll as for more advanced sculpting when you want to unleash that main character energy.

Effortless luxe gloss perfection, with just enough slip to feel barely there. Nurturing formula for healthy hydrated celebrity cache lips.

There’s nothing quite like a lipgloss in makeup, that you can fall in love with. It is personal, fun loving and has usually been a trusty companion on your most mischievous adventures since your earliest makeup days.

With almost every woman being a lipgloss expert, we had to aim for the stars when developing our own. The SWAE lipglosses offer a magnificent sheer veil of colored illumination. With a perfect slip, a wonderful barely-there feel and absolutely zero stickiness, we believe we have created a lipgloss you’ll have happily living in your hand-bag rent free.